|There’s this annoying billboard ad that I see each time K and I go to a movie. I’ve been meaning to write about it, but it simply didn’t piss me off enough until now.
The ad is for the local edition of Yellow Pages and is says “It looks like a book, but it is actually good for something”. Bravo! Literature, science, economy, physics, psychology, history and all the other unimportant subjects that lead to more books being written, here is the truth! If you don’t help people find phone numbers and don’t charge enormous prices for personalized ads, you are good to be thrown away and never be seen again!
I do have to wonder, the company/person writing this ad, did he/she think for a second? Or this great slogan was just puked out of his/her completely lacked of imagination brain? Was it a sad attempt to irony? Was it a desperate act of getting attention? No matter how long I think about it, I still think saying books are useless is plain dumbness.