We all know jokes about lawyers and we all make fun of people suing everyone for everything. Actually, I have personally heard a lot of people I was acquainted to saying "If this had happened in America, I would so sue their ass!". Well, apparently Coca-Cola knows everything
about using the sue-driven ones of us and their lawyers.
Their new campaign aimed at promoting Coke Zero is designed around their target: young people, slightly more men. The New York Times article I linked to above was where I found out the term "diet" as in "diet drink" makes the product more appealing to older women, whose figure is of great concern.
To be honest, I thought it would make the drink appealing to teenage and very young girls focusing on their figure only. I imagine they are the only ones not yet focused on living a healthier life and still thinking getting stuffed with chemicals can actually help you stay in shape. Apparently I was wrong. Good to know.Beverages
Labels: Advertising, Beverages, Marketing, Promotion