As some of you might now, PayPerPost.com is now available as a new and improved version. The release has been made sometime this month and announced properly on the PPP blog. Who is the top player of this new game? PayPerPost Direct, a new tool to make some money while blogging. The blog advertising related hot feature of PPP allows you to find your own advertiser to buy your reviews. What makes it better than other services? Price, of course. While other such services charge up to 100% of a blogger’s income (justified or not by real costs), PPP Direct charges 10%. They also disclose the fact that 5% is the actual PayPal transaction cost. Pretty good deal, in the end.
Some have stated PayPerPost.com is a no-no for them, as advertisers ask a positive review to be posted. I agree this is somewhat weird. As a review needs to be honest, the “please make me look good” condition is not an option.
They are not the only ones fostering such requirements though. If you look through the bids of Sponsored Reviews, you will also find bids of advertisers requiring bloggers to focus on benefits only.
I have the same strategy for both: select only neutral offers and be honest about what I think of the reviewed blog, service or item. If they are approved, even better. If not, it’s the advertiser’s choice. That is why I will continue using PayPerPost.com and its PPP Direct service. 
 Labels: Monetizing Blogs, Reviews |
