|For some, entering the tourism market in a country means investing in a local villa, or hotel, or building one of the above mentioned. For others, it means to first buy and entire village.
“An Italian businessman is planning to buy up a deserted village near the southern Bulgarian town of Ardino, so he could turn it into a centre for rural tourism. A total of two people now live in the village of Diadovtsi, although these used to be more than 600 a quarter of a century ago, private bTV channel reports. Most of the inhabitants have left for Turkey, leaving their properties behind.” Full story here - source Sofia News Agency.
You’d think someone investing that much has been researching the subject and has chosen from many similar villages (I am sure this is not the only abandoned one in the world). According to Sofia News, however, the Italian investor Paolo Bartali found the village by chance, fell in love with the scenery and the style of the remaining buildings and decided to turn it into a profitable tourism center.
I wonder, does passion and lots of money suffice to make an investment profitable? No proper previous research, prospecting or any sort of decision that is not “gut feeling”…We will have to wait and see.Tags: Tourism, Rural Tourism, Bulgaria